New Strategic Selling

Name: New Strategic Selling
Brand: Kogan Page Ltd
SKU: 9780749462949
Price: 220.35 RON
Availability: InStock

Autor: Robert Miller

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Legare: Carte broșată

Editura: Kogan Page Ltd

Disponibilitate: În depozitul extern

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220.35 lei

One of the best books on selling ever published, The New Strategic Selling has changed sales and mar...

Informații despre carte

Autor

Robert Miller

Limbă

engleză

Legare

Carte - Carte broșată

Publicat

2011

Pagini

288

EAN

9780749462949

ISBN

0749462949

Enbook ID

04366182

Editura

Kogan Page Ltd

Greutate

446

Dimensiuni

156 x 234 x 18

Descriere completă

One of the best books on selling ever published, The New Strategic Selling has changed sales and marketing for ever. Rejecting manipulative tactics and emphasizing "process", Strategic Selling[registered] presented the idea of selling as a joint venture and introduced the influential concept of 'Win-Win'. The response to Win-Win was immediate, and it helped to turn Miller Heiman, the small company that created Strategic Selling[registered], into a global leader in sales and development with the most prestigious client list in the industry. A genuine business classic, this revised edition of The New Strategic Selling confronts the rapidly evolving world of business-to-business sales with real-world examples, strategies for confronting the competition and a special section featuring the most commonly asked questions from the Miller Heiman workshop.

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