Visual Merchandising

Name: Visual Merchandising
Brand: LAURENCE KING PUBLISHERS
SKU: 9781856695398
Price: 275.87 RON
Availability: InStock

Autor: Tony Morgan

Limbă:

Legare: Carte broșată

Editura: LAURENCE KING PUBLISHERS

Disponibilitate: șansă 50%

Şanse de a obține acest titlu

275.87 lei

A great introduction for retail students, this book offers a user-friendly reference guide to all as...

Informații despre carte

Autor

Tony Morgan

Limbă

engleză

Legare

Carte - Carte broșată

Publicat

2008

Pagini

208

EAN

9781856695398

Enbook ID

04301467

Editura

LAURENCE KING PUBLISHERS

Greutate

1050

Dimensiuni

218 x 280 x 27

Descriere completă

A great introduction for retail students, this book offers a user-friendly reference guide to all aspects of visual merchandising. Covering both window dressing and in-store areas, and including a range of stores from fashion emporia to small outlets, the book contains a wealth of practical advice, as well as case studies and hints and tips from established visual merchandisers. It reveals the secrets of their toolkit, such as the use of mannequins, the latest technology and how to construct and source props, and explains the psychology behind shopping and buyer behaviour.Presented through colour photographs, diagrams of floor layouts and store case studies, and including comprehensive information such as a glossary of terms used in the industry, "Visual Merchandising" is an invaluable handbook for anyone working in and learning about this exciting subject.

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Visual Merchandising

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