Store Design and Visual Merchandising: Creating Store Space That Encourages Buying

Name: Store Design and Visual Merchandising: Creating Store Space That Encourages Buying
Brand: Business Expert Press
SKU: 9781606490945
Price: 142.18 RON
Availability: InStock

Autor: Ebster

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Legare: Carte broșată

Editura: Business Expert Press

Disponibilitate: șansă 50%

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142.18 lei

In this book, the interested reader will find a variety of hands-on suggestions on how to optimize t...

Informații despre carte

Autor

Ebster

Limbă

engleză

Legare

Carte - Carte broșată

Publicat

2011

Pagini

201

EAN

9781606490945

ISBN

160649094X

Enbook ID

01220011

Editura

Business Expert Press

Greutate

316

Dimensiuni

152 x 227 x 12

Descriere completă

In this book, the interested reader will find a variety of hands-on suggestions on how to optimize the design of retail stores and service environments to increase customer satisfaction and sales. While the focus is on the practical applicability of the concepts discussed, the book is nevertheless firmly grounded in consumer and psychological research. In this respect it is uniquely positioned vis'-'-vis books written by artists, architects and interior designers which lack a solid research foundation and academic journals articles, which are often inaccessible to the educated yet non-specialized reader. In writing this book, the author draws on both the recent research literature and his own experience as a marketing consultant and consumer researcher.

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Store Design and Visual Merchandising: Creating Store Space That Encourages Buying

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Descriere completă

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