Tourism Behaviour

Name: Tourism Behaviour
Brand: CABI Publishing
SKU: 9781845935870
Price: 304.68 RON
Availability: InStock

Travellers' Decisions and Actions

Autor: March, Roger (Kent Institute of Business & Technology, Australia), Woodside, Arch (Curtin University, Australia)

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Legare: Carte broșată

Editura: CABI Publishing

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304.68 lei

How do individuals go about making trade-off's among work, leisure, travel, and personal maintenance...

Informații despre carte

Autor

March, Roger (Kent Institute of Business & Technology, Australia), Woodside, Arch (Curtin University, Australia)

Limbă

engleză

Legare

Carte - Carte broșată

Publicat

2009

Pagini

280

EAN

9781845935870

ISBN

184593587X

Enbook ID

05099233

Editura

CABI Publishing

Greutate

644

Dimensiuni

181 x 240 x 17

Descriere completă

How do individuals go about making trade-off's among work, leisure, travel, and personal maintenance (e.g. sleeping) activities? What are the unconscious as well as conscious drivers of their behaviours? How well do their behaviours follow what they plan? These questions are fundamental in consumer behaviour. This book provides fresh insights in responding to these issues. This book examines alternative theories and the empirical testing of trade-offs we make in life among work, leisure, travel, and personal maintenance actions and how our plans relate to what we actually do. "Tourism Behaviour" considers plans and behaviours for tourist spending, length of stay, attractions, destinations, accommodation and activities, and investigates how marketing strategies affect consumer plans. This book provides new theory, empirical studies, and practical insights of significant interest to travel and leisure researchers, destination marketing managers, and advanced students in tourism and consumer behaviour. It is also suitable for travel and tourism destination managers.

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Tourism Behaviour

Travellers' Decisions and Actions

Informații despre carte

Descriere completă

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