International Public Relations

Name: International Public Relations
Brand: SAGE Publications Inc
SKU: 9781412914154
Price: 457.23 RON
Availability: InStock

Negotiating Culture, Identity, and Power

Autor: Patricia A. Curtin, T. Kenn Gaither

Limbă:

Legare: Carte broșată

Editura: SAGE Publications Inc

Disponibilitate: În depozitul extern

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457.23 lei

International Public Relations: Negotiating Culture, Identity, and Power offers an innovative critic...

Informații despre carte

Autor

Patricia A. Curtin, T. Kenn Gaither

Limbă

engleză

Legare

Carte - Carte broșată

Publicat

2007

Pagini

320

EAN

9781412914154

ISBN

1412914159

Enbook ID

04784959

Editura

SAGE Publications Inc

Greutate

478

Dimensiuni

153 x 228 x 16

Descriere completă

International Public Relations: Negotiating Culture, Identity, and Power offers an innovative critical approach to international public relations theory and practice. The book presents the cultural-economic model of international public relations practice, a model that describes and explains public relations techniques and practices in a variety of regulatory, political, and cultural climates. Going beyond the Western, democratic, corporate perspective, the book critically examines the global diversity of public relations practice in such areas as travel and tourism, sports and international goodwill, non-profits, trade associations, and government national-building and branding efforts. The book questions existing public relations theory by illustrating how public relations is often practiced in countries significantly different from those in the West. International Public Relations: Negotiating Cutlure, Identity, and Power provides a theoretical and practical foundation for public relations researchers and scholars that accounts for cultural differences and the challenges of public relations practice in an era of increasing global interdependence and interconnectedness.

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International Public Relations

Negotiating Culture, Identity, and Power

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