Television and Its Audience

Autor: Patrick Barwise, Andrew Ehrenberg

Limbă:

Legare: Carte broșată

Editura: SAGE Publications Ltd

Disponibilitate: În depozitul extern

Expediem în 14-20 zile

264.00 lei

This book by two leading experts takes a fresh look at the nature of television, starting from an au...

Informații despre carte

Autor

Patrick Barwise, Andrew Ehrenberg

Limbă

engleză

Legare

Carte - Carte broșată

Publicat

1988

Pagini

220

EAN

9780803981553

ISBN

0803981554

Enbook ID

04715322

Editura

SAGE Publications Ltd

Greutate

280

Dimensiuni

140 x 216 x 13

Descriere completă

This book by two leading experts takes a fresh look at the nature of television, starting from an audience perspective. It draws on over twenty years of research about the audience in the United States and Britain and about the many ways in which television is funded and organized around the world.The overall picture which emerges is of: a medium which is watched for several hours a day but usually at only a low level of involvement; an audience which views mainly for relaxation but which actively chooses favourite programmes; a flowering of new channels but with no fundamental change in what or how people watch; programmes costing millions to produce but only a few pennies to view; a wide range of programme types apparently similar to the range of print media but with nothing like the same degree of audience 'segmentation'; a global communication medium of dazzling scale, speed, and impact but which is slow at conveying complex information and perhaps less powerful than generally assumed. The book is packed with information and insights yet is highly readable. It is unique in relating so many of the issues raised by television to how we watch it. There is also a highly regarded appendix on advertising, as well as technical notes, a glossary, and references for further reading.

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Television and Its Audience

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