Strategic Sales Management

Name: Strategic Sales Management
Brand: Springer, Berlin
SKU: 9783031406041
Price: 410.25 RON
Availability: InStock

Insights and Guidance from Top Interim Managers

Autor: Peter Buchenau

Limbă:

Legare: Copertă tare

Editura: Springer, Berlin

Disponibilitate: În depozitul extern

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410.25 lei

Sales is a CEO's job, or at least it should be. But many entrepreneurs and managers come from other...

Informații despre carte

Autor

Peter Buchenau

Limbă

engleză

Legare

Carte - Copertă tare

Publicat

2023

Pagini

150

EAN

9783031406041

Enbook ID

43748721

Editura

Springer, Berlin

Greutate

521

Dimensiuni

155 x 235

Descriere completă

Sales is a CEO's job, or at least it should be. But many entrepreneurs and managers come from other disciplines such as legal, production or product marketing - or they may have inherited the business. In most companies, a sales director is responsible for the operational management of the sales department. However, sales also need to be considered strategically, in terms of the business, the products or even the target market, for which many entrepreneurs or sales managers unfortunately lack the time or even the knowledge.In this book, experienced interim managers reveal the most important and necessary strategic methods and approaches to maintain and lead competitiveness for years to come. Readers will benefit from the first-hand insights of prominent and internationally experienced interim managers such as Ulvi Aydin, Uwe Brüggemann, Michael Eckardt, Ulrich Girrbach, Elmar Gorich, Ralf Komor, Peter Kuhle, Siegfried Lettmann, Thomas Mertens, Stephan Rohe, Rainer Simmoleit and Stefan Zeiss. Practitioners and MBA students in particular will benefit from these insights into what makes strategic sales management successful.

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Strategic Sales Management

Insights and Guidance from Top Interim Managers

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