SENSORY NEUROEXPERIENCE

Name: SENSORY NEUROEXPERIENCE
Brand: OmniScriptum
SKU: 9786207514434
Price: 439.78 RON
Availability: InStock

Managerial Innovation in Gastronomic Ventures. DE

Autor: Melissa Villalobos, Martin Leal

Limbă:

Legare: Carte broșată

Editura: OmniScriptum

Disponibilitate: În depozitul extern

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439.78 lei

The book aims to understand the neuroexperiences as managerial innovation in gastronomic enterprises...

Informații despre carte

Autor

Melissa Villalobos, Martin Leal

Limbă

engleză

Legare

Carte - Carte broșată

Publicat

2024

Pagini

172

EAN

9786207514434

Enbook ID

45924130

Editura

OmniScriptum

Greutate

274

Dimensiuni

150 x 220

Descriere completă

The book aims to understand the neuroexperiences as managerial innovation in gastronomic enterprises. It was supported by the authors Braidot (2009), Schmitt (2006), Manzano (2012), Stevenson (2001), Daft (2005), Drucker (1997). In summary, gastronomic ventures have great opportunities in emerging markets, within which there are consumers willing to be seduced by all the commercial proposals that lead them to tour spaces where a Universe of sensory Neuroexperience is generated through managerial innovation that reaches to manifest itself in more vivid, warm and human gastronomic brands that seek to position themselves in the market in order to have an organic growth in the search for sustainability and permanence in time.

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SENSORY NEUROEXPERIENCE

Managerial Innovation in Gastronomic Ventures. DE

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Descriere completă

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