Scientific Advertising

Name: Scientific Advertising
Brand: Sanage Publishing House
SKU: 9789394112674
Price: 153.18 RON
Availability: InStock

Autor: Claude Hopkins

Limbă:

Legare: Copertă tare

Editura: Sanage Publishing House

Disponibilitate: În depozitul extern

Expediem în 14-21 zile

153.18 lei

Scientific Advertising is a book written by Claude C Hopkins and is cited by many advertising and ma...

Informații despre carte

Autor

Claude Hopkins

Limbă

engleză

Legare

Carte - Copertă tare

Publicat

2022

Pagini

EAN

9789394112674

ISBN

9394112677

Enbook ID

42200894

Editura

Sanage Publishing House

Greutate

265

Dimensiuni

145 x 222 x 9

Descriere completă

Scientific Advertising is a book written by Claude C Hopkins and is cited by many advertising and marketing personalities (such as David Ogilvy, Gary Halbert, and Jay Abraham) as a ""must-read"" book.

The Book contains many principles that are common in all performance-based marketing today, such as the idea of testing and measuring ad effectiveness, writing to one person, understanding and using psychology, basing advertising on sales, eliminating risk, learning what the thousands want to understand what the millions will buy. It is indeed impossible to say one understands advertising without having a thorough grasp on the material in this book.

David Ogilvy wrote that ""Nobody should be allowed to have anything to do with advertising until he has read this book seven times and The book is widely considered the foundation of direct marketing.

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Scientific Advertising

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