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Carte Ogilvy on Advertising David Ogilvy

Ogilvy on Advertising

Autor: David Ogilvy
Limbă: engleză
Legare: Carte broșată
Editura: Headline Publishing Group
Disponibilitate: În depozitul extern
Expediem în 3-5 zile
75.52 lei
David Ogilvy is 'The Father of Advertising' and in this new format of his seminal classic, he teache...

Informații despre carte

Autor
David Ogilvy
Limbă
engleză
Legare
Carte - Carte broșată
Publicat
2023
Pagini
288
EAN
9781802794960
ISBN
1802794964
Enbook ID
42068216
Editura
Headline Publishing Group
Greutate
316
Dimensiuni
126 x 194 x 28

Descriere completă

David Ogilvy is 'The Father of Advertising' and in this new format of his seminal classic, he teaches you how to sell anything.

'The most sought-after wizard in the advertising business.' Times Magazine

From the most successful advertising executive of all time comes the definitve guide to the art of any sale.

Everything from writing successful copy to finding innovative ways to engage people and from identifying with your audience to the various ways to sell a lifestyle, Ogilvy on Advertising looks at what sells, what doesn't and why. And, in doing so, he teaches what you can do to sell the most brilliant item of all... yourself.

From a titan of not just the advertising industry, but the business world, this book is David Ogilvy's final word on what you're doing wrong in any pitch and how you can finally fix it.

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