Multisensory Packaging

Name: Multisensory Packaging
Brand: Springer International Publishing AG
SKU: 9783319949765
Price: 911.65 RON
Availability: InStock

Designing New Product Experiences

Autor: Carlos Velasco, Charles Spence

Limbă:

Legare: Copertă tare

Editura: Springer International Publishing AG

Disponibilitate: În depozitul extern

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911.65 lei

This edited collection presents state-of-the-art reviews of the latest developments in multisensory...

Informații despre carte

Autor

Carlos Velasco, Charles Spence

Limbă

engleză

Legare

Carte - Copertă tare

Publicat

2018

Pagini

378

EAN

9783319949765

ISBN

3319949764

Enbook ID

19612360

Editura

Springer International Publishing AG

Greutate

632

Dimensiuni

210 x 279 x 3

Descriere completă

This edited collection presents state-of-the-art reviews of the latest developments in multisensory packaging design. Bringing together leading researchers and practitioners working in the field, the contributions consider how our growing understanding of the human senses, as well as new technologies, will transform the way in which we design, interact with, and experience food and beverage, home and personal care, and fast-moving consumer products packaging. Spanning all of the senses from colour meaning, imagery and font, touch and sonic packaging, a new framework for multisensory packaging analysis is outlined. The chapters also engage with increasingly important aspects of the packaging industry such as waste, product attention, and online environments. Including a number of case studies and examples, this book provides both practical application and theoretical discussion to appeal to students, researchers, and practitioners alike.

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Multisensory Packaging

Designing New Product Experiences

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