Carte Packaging Design - Successful Product Branding From Concept to Shelf 2e Marianne R Klimchuk

Packaging Design - Successful Product Branding From Concept to Shelf 2e

Limbă: engleză
Legare: Carte broșată
Disponibilitate: În depozitul extern în cantități mici
Expediem în 11-15 zile
324.32 lei
Now in full-color throughout, the second edition of Packaging Design offers fully up-to-date coverag...

Informații despre carte

Limbă
engleză
Legare
Carte - Carte broșată
Publicat
2013
Pagini
256
EAN
9781118027066
ISBN
111802706X
Enbook ID
01212047
Greutate
648
Dimensiuni
203 x 228 x 14

Descriere completă

Now in full-color throughout, the second edition of Packaging Design offers fully up-to-date coverage of the entire packaging design process, including the business of packaging design, design principles, the creative process, and pre-production and production issues. New chapters cover topics related to branding, business strategies, social responsibility, and sustainability. All new case studies and examples illustrate every phase of the process, making this the single most important guide for designers on how to create successful packaging designs that serve as the marketing vehicle for consumer products.

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