Innovation Management

Name: Innovation Management
Brand: Bloomsbury Publishing
SKU: 9781350337978
Price: 1201.61 RON
Availability: InStock

Autor: Goffin, Keith (Cranfield School of Management, UK), Mitchell, Rick (Cranfield School of Management, UK)

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Legare: Copertă tare

Editura: Bloomsbury Publishing

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Managing innovation is like competing in an Olympic Pentathlon—excellent performance in one sport wi...

Informații despre carte

Autor

Goffin, Keith (Cranfield School of Management, UK), Mitchell, Rick (Cranfield School of Management, UK)

Limbă

engleză

Legare

Carte - Copertă tare

Publicat

2025

Pagini

496

EAN

9781350337978

Enbook ID

46799589

Editura

Bloomsbury Publishing

Greutate

897

Dimensiuni

178 x 254

Descriere completă

Managing innovation is like competing in an Olympic Pentathlon—excellent performance in one sport will not win you the medal. This textbook explores how top performance in 5 key areas—ideation, prioritization, implementation, strategy, and people and organization—is essential to success in today’s ever-changing business landscape.

Structured around the authors’ original Innovation Pentathlon framework, the book explains what innovation is, why it is important and how it can be managed. Built upon the authors’ extensive experience and with case studies covering companies from Tetley Tea to Singapore Airlines, this is a vital resource for students aiming to succeed in both their academic and professional lives.

New to this edition:

- Embedded critical reflections on all aspects of management combined with practical ‘management recommendations’, ensuring the textbook is highly relevant to current practicing managers while preparing students for their management careers post-study.

- Extended chapter on innovation management in the service industries to reflect the increased importance of this sector.

With a careful balance of both theory and practice, an improved structure and a new and updated companion website, this is the essential companion for upper-level undergraduate, postgraduate and MBA students of innovation management.

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