How Google Works

Autor: Jonathan Rosenberg, Eric Schmidt

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Editura: John Murray Press

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Both Eric Schmidt and Jonathan Rosenberg came to Google as seasoned Silicon Valley business executiv...

Informații despre carte

Autor

Jonathan Rosenberg, Eric Schmidt

Limbă

engleză

Legare

Carte - Carte broșată

Publicat

2015

Pagini

320

EAN

9781444792492

ISBN

1444792490

Enbook ID

04798231

Editura

John Murray Press

Greutate

226

Dimensiuni

196 x 129 x 25

Descriere completă

Both Eric Schmidt and Jonathan Rosenberg came to Google as seasoned Silicon Valley business executives, but over the course of a decade they came to see the wisdom in Coach John Wooden's observation that 'it's what you learn after you know it all that counts'. As they helped grow Google from a young start-up to a global icon, they relearned everything they knew about management. How Google Works is the sum of those experiences distilled into a fun, easy-to-read primer on corporate culture, strategy, talent, decision-making, communication, innovation, and dealing with disruption. The authors explain how the confluence of three seismic changes - the internet, mobile, and cloud computing - has shifted the balance of power from companies to consumers. The companies that will thrive in this ever-changing landscape will be the ones that create superior products and attract a new breed of multifaceted employees whom the authors dub 'smart creatives'. The management maxims ('Consensus requires dissension', 'Exile knaves but fight for divas', 'Think 10X, not 10%') are illustrated with previously unreported anecdotes from Google's corporate history. 'Back in 2010, Eric and I created an internal class for Google managers,' says Rosenberg. 'The class slides all read 'Google confidential' until an employee suggested we uphold the spirit of openness and share them with the world. This book codifies the recipe for our secret sauce: how Google innovates and how it empowers employees to succeed.'

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