Focus Groups

Name: Focus Groups
Brand: SAGE Publications Inc
SKU: 9781483365244
Price: 277.75 RON
Availability: InStock

Autor: Mary Anne Casey, Richard A Krueger

Limbă:

Legare: Cu spiră

Editura: SAGE Publications Inc

Disponibilitate: În depozitul extern

Expediem în 14-20 zile

277.75 lei

This updated edition of Focus Groups: A Practical Guide for Applied Research walks readers step by s...

Informații despre carte

Autor

Mary Anne Casey, Richard A Krueger

Limbă

engleză

Legare

Carte - Cu spiră

Publicat

2014

Pagini

280

EAN

9781483365244

ISBN

1483365247

Enbook ID

04806746

Editura

SAGE Publications Inc

Greutate

582

Dimensiuni

232 x 203 x 16

Descriere completă

This updated edition of Focus Groups: A Practical Guide for Applied Research walks readers step by step through the "how-tos" of conducting focus group research. Using an engaging, straightforward writing style, authors Richard A. Krueger and Mary Anne Casey draw on their many years of hands-on experience in the field to cut through theory and offer practical guidance on every facet of the focus group process, including tips for avoiding problems and pitfalls. The Fifth Edition is updated with the latest research and technological innovations and includes new coverage on planning with analysis in mind; creating conversational questions that have the potential for producing unique and valuable insights; the art of hosting a focus group; common sense thinking about reporting; more efficient strategies for planning the study; and emerging areas of focus group research, such as conducting cross-cultural, international, and Internet focus groups. "Krueger and Casey's book does a magnificent job of incorporating both theoretical and practical approaches to the study of focus groups. It is the only hands-on book which explores the process of focus group research." ? --Theresa Carilli, Purdue University Calumet

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