Focus Groups as Qualitative Research

Name: Focus Groups as Qualitative Research
Brand: SAGE Publications Inc
SKU: 9780761903437
Price: 139.01 RON
Availability: InStock

Autor: David L Morgan

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Editura: SAGE Publications Inc

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139.01 lei

The extensively revised edition of the bestselling Focus Groups as Qualitative Research continues to...

Informații despre carte

Autor

David L Morgan

Limbă

engleză

Legare

Carte - Carte broșată

Publicat

1997

Pagini

EAN

9780761903437

ISBN

0761903437

Enbook ID

04156351

Editura

SAGE Publications Inc

Greutate

130

Dimensiuni

141 x 215 x 5

Descriere completă

The extensively revised edition of the bestselling Focus Groups as Qualitative Research continues to provide an excellent guide for researchers across the disciplines. Reflecting the many changes that have occurred in the study of focus groups in recent years, the book begins with an updated introduction offering a discussion of current social science approaches to focus groups. Expanded coverage on the comparison of focus groups to individual interviews follows, and there is more material on the strengths and weaknesses of focus groups. The section on self-contained focus groups has also been expanded. Subsequent chapters have been revised to include examples from social scientists who have established their own practices and methodological research on focus groups. In conclusion the author offers future directions and references that take into account the explosive growth of focus groups as a research tool for all social scientists.

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