E-Commerce 2020-2021: Business, Technology and Society, Global Edition

Name: E-Commerce 2020-2021: Business, Technology and Society, Global Edition
Brand: PEARSON Education Limited
SKU: 9781292343167
Price: 482.34 RON
Availability: InStock

Autor: KENNETH C LAUDON

Limbă:

Legare: Carte broșată

Editura: PEARSON Education Limited

Disponibilitate: În depozitul extern

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482.34 lei

This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educat...

Informații despre carte

Autor

KENNETH C LAUDON

Limbă

engleză

Legare

Carte - Carte broșată

Publicat

2020

Pagini

912

EAN

9781292343167

ISBN

1292343168

Enbook ID

28285740

Editura

PEARSON Education Limited

Greutate

1536

Dimensiuni

257 x 207 x 30

Descriere completă

This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content which is especially relevant to students outside the United States. For courses in e-commerce.The most up-to-date, comprehensive overview of e-commerce todayLively and fun to read, E-commerce 2020: Business, Technology and Society is an in-depth, thought-provoking introduction to e--¡commerce focusing on key concepts and the latest empirical and financial data. Hundreds of examples from companies such as Facebook-«, Google-«, Twitter-«, and Amazon-« illustrate how e-commerce is altering business practices and driving shifts in the global economy. The entire 16th edition, including its data, figures, and tables, has been updated through October 2019. It has up-to-date coverage of key topics in e-commerce today, such as privacy and piracy, government surveillance, cyberwar, social-local-mobile marketing, internet sales taxes, and intellectual property.

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E-Commerce 2020-2021: Business, Technology and Society, Global Edition

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