Digital Transformation Playbook

Name: Digital Transformation Playbook
Brand: Columbia University Press
SKU: 9780231175449
Price: 124.36 RON
Availability: InStock

Autor: David L. Rogers

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Legare: Copertă tare

Editura: Columbia University Press

Disponibilitate: În depozitul extern

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124.36 lei

The fast-moving digital environment has been disorienting for traditional businesses, and many may n...

Informații despre carte

Autor

David L. Rogers

Limbă

engleză

Legare

Carte - Copertă tare

Publicat

2016

Pagini

296

EAN

9780231175449

ISBN

0231175442

Enbook ID

02912582

Editura

Columbia University Press

Greutate

632

Dimensiuni

171 x 237 x 22

Descriere completă

The fast-moving digital environment has been disorienting for traditional businesses, and many may not even realize their strategies are outdated. If managed correctly, lagging businesses can transition by harnessing the power of the digital age to create new value for customers and outperform their competitors. Drawing on years of experience as an educator, researcher, and consultant, David L. Rogers identifies five key rules-and provides practical, hands-on tools-that will help businesses of all sizes adapt, innovate, and maximize value creation. Rogers shows that, rather than being "disrupted" by digital business models, any business can learn the rules of today's leading digital enterprises. This playbook is all business leaders need to create and pursue a digital plan that works.

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