Digital Rhetoric: Doing things with words online

Name: Digital Rhetoric: Doing things with words online
Brand: LAP Lambert Academic Publishing
SKU: 9783330011212
Price: 239.24 RON
Availability: InStock

Autor: Lisa M. Russell

Limbă:

Legare: Carte broșată

Editura: LAP Lambert Academic Publishing

Disponibilitate: În depozitul extern

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239.24 lei

Today's technology is already over. Media evolves. Social media channels change. Yet rhetoric remain...

Informații despre carte

Autor

Lisa M. Russell

Limbă

engleză

Legare

Carte - Carte broșată

Publicat

2016

Pagini

104

EAN

9783330011212

Enbook ID

15598019

Editura

LAP Lambert Academic Publishing

Greutate

173

Dimensiuni

150 x 220 x 7

Descriere completă

Today's technology is already over. Media evolves. Social media channels change. Yet rhetoric remains the same (Hocks). Professional writers, marketers, and business people interested in new media marketing are riding the wave of the latest trend. Yet, the anchor that controls mass communication is rhetoric or digital rhetoric. Digital rhetoric is as difficult to define as the term rhetoric. Defining digital rhetoric is like nailing Jell-O to a tree. In the simplest terms, like rhetoric, the purpose of digital rhetoric is to persuade, inform, and move readers . Digital rhetoric is both exciting and troublesome: "It is exciting because it holds promise of opening new vistas of opportunity for rhetorical studies and troublesome because it reveals the difficulties and the challenges of adapting a rhetorical tradition more than 2,000 years old to the conditions and constraints of the new digital media" (Zappen). Technology is always changing, but the rhetorical tradition can be what gives digital media credibility and strength. It is through rhetorical principles applied to digital writing that online writers can be heard above the din confronting weary online browsers.

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