Crisis, Issues and Reputation Management

Name: Crisis, Issues and Reputation Management
Brand: Kogan Page Ltd
SKU: 9780749476533
Price: 287.23 RON
Availability: InStock

Autor: Andrew Griffin

Limbă:

Legare: Copertă tare

Editura: Kogan Page Ltd

Disponibilitate: În depozitul extern

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287.23 lei

Crisis, Issues and Reputation Management defines reputation, explores how to value it and provides p...

Informații despre carte

Autor

Andrew Griffin

Limbă

engleză

Legare

Carte - Copertă tare

Publicat

2015

Pagini

280

EAN

9780749476533

ISBN

9780749476533

Enbook ID

09166439

Editura

Kogan Page Ltd

Greutate

578

Dimensiuni

242 x 166 x 24

Descriere completă

Crisis, Issues and Reputation Management defines reputation, explores how to value it and provides practical guidelines for effective reputation management, including how to approach issues of Corporate Social Responsibility. Practical and accessible, it outlines a comprehensive approach to managing situations that may turn into crises and handling crises once they occur. Featuring a wide range of international case studies of brands who have had to respond to a variety of crises including Nestle, Unilever, General Electric, McDonald's, Coca-cola, Cadbury, Tesco, Pan Am, RBS and more, Crisis, Issues and Reputation Management demonstrates how organizations have to understand and respond rapidly to shifting public values, rising expectations, demands for public consultation and increasingly intrusive news media. As such, it provides a new and broader perspective on the topic for new and seasoned practitioners alike.

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