Creating and Delivering Your Value Proposition

Name: Creating and Delivering Your Value Proposition
Brand: Kogan Page Ltd
SKU: 9780749476519
Price: 320.95 RON
Availability: InStock

Managing Customer Experience for Profit

Autor: David Pinder

Limbă:

Legare: Copertă tare

Editura: Kogan Page Ltd

Disponibilitate: În depozitul extern

Expediem în 10-13 zile

320.95 lei

In recent years, developing a value proposition has become a prime consideration for businesses. A v...

Informații despre carte

Autor

David Pinder

Limbă

engleză

Legare

Carte - Copertă tare

Publicat

2015

Pagini

232

EAN

9780749476519

ISBN

9780749476519

Enbook ID

09166437

Editura

Kogan Page Ltd

Greutate

502

Dimensiuni

165 x 243 x 19

Descriere completă

In recent years, developing a value proposition has become a prime consideration for businesses. A value proposition is an analysis and quantified review of the business benefits, costs and value that a company can deliver to prospective customers and customer segments. Creating and Delivering your Value Proposition provides guidance for business leaders - demonstrating why having a strong value proposition is so important for a company. This practical new title shows readers how to build, deliver and harness value propositions to create profitable growth for a business, by utilizing the experience of clients and customers. Featuring global case studies and examples, Creating and Delivering your Value Proposition is an essential guide to understanding and developing a value-focused strategy for all senior practitioners.

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Creating and Delivering Your Value Proposition

Managing Customer Experience for Profit

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