Carte Consumer Driven Electronic Transformation G. J. Doukidis

Consumer Driven Electronic Transformation

Applying New Technologies to Enthuse Consumers

Limbă: engleză
Legare: Copertă tare
Disponibilitate: În depozitul extern în cantități mici
Expediem în 13-18 zile
583.60 lei
The book focuses on the emerging techniques and technologies for supply chain management and collabo...

Informații despre carte

Limbă
engleză
Legare
Carte - Copertă tare
Publicat
2004
Pagini
257
EAN
9783540226116
ISBN
3540226117
Enbook ID
01559657
Greutate
1220
Dimensiuni
155 x 235 x 19

Descriere completă

The book focuses on the emerging techniques and technologies for supply chain management and collaboration as well as on the emerging relationships and the electronic transformations governing multichannel retailing. It aims at supporting retailers, consumer goods manufacturers and third parties applying the latest technological inventions to transform the value chain. It also attempts to guide practitioners to effectively proceed in employing new technologies to ignite consumer enthusiasm. Similarly, the objective of this book is to help companies target more accurately consumer and shopper wishes with focused investments, in shorter time, and with more success.

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