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Carte Innovation Process Lettig

Innovation Process

How Knowledge is Generated

Autor: Lettig
Limbă: engleză
Legare: Carte
Editura: EMS GEODIF
Disponibilitate: În depozitul extern
Expediem în 14-17 zile
128.63 lei
The book offers insights and strategies to help companies and managers generate and manage knowledge...

Informații despre carte

Autor
Lettig
Limbă
engleză
Legare
Carte - Carte
Publicat
2024
Pagini
216
EAN
9782386301124
Enbook ID
46093262
Editura
EMS GEODIF
Greutate
1

Descriere completă

The book offers insights and strategies to help companies and managers generate and manage knowledge, enabling the successful implementation of innovations and digitalization projects. It outlines the customer and employee engagement activities necessary to transform information into actionable knowledge. By addressing the pragmatic applicability of the innovation process for fostering a growth mindset and customer centricity, the book emphasizes that information becomes knowledge only when sorted and given context and made usable by the company. Developed using case studies and interviews from the financial services, life sciences, and technology industries, the book introduces a pragmatic innovation process and knowledge generation framework. It presents seven practical guidelines to support managers in achieving their innovation goals.

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