Brain Bugs

Name: Brain Bugs
Brand: WW Norton & Co
SKU: 9780393342222
Price: 114.16 RON
Availability: InStock

Autor: Dean Buonomano

Limbă:

Legare: Carte broșată

Editura: WW Norton & Co

Disponibilitate: În depozitul extern

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The human brain is more beautiful and complex than anything we could ever build but it's far from pe...

Informații despre carte

Autor

Dean Buonomano

Limbă

engleză

Legare

Carte - Carte broșată

Publicat

2012

Pagini

320

EAN

9780393342222

ISBN

0393342220

Enbook ID

01202147

Editura

WW Norton & Co

Greutate

260

Dimensiuni

140 x 211 x 20

Descriere completă

The human brain is more beautiful and complex than anything we could ever build but it's far from perfect. Our memory is unreliable; we can't multiply large sums in our heads; advertising manipulates our judgment; we tend to distrust people who are different from us; supernatural beliefs are hard to shake and we prefer instant gratification to long-term gain. Dean Buonomano illuminates the causes and consequences of these "bugs" in terms of the brain's innermost workings and their evolutionary purposes. He then goes a step further, examining how our brains function - and malfunction - in the digital, predator-free, information-saturated, special effects-addled world that we have built for ourselves. Along the way, this lively, surprising tour of mental glitches and how they arise gives us the tools to hone our cognitive strengths while recognising our inherent weaknesses.

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