Consumer Behaviour

Autor: Robert East

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Editura: SAGE Publications Ltd

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Extending beyond a basic psychological approach to Consumer Behaviour, this text provides a more emp...

Informații despre carte

Autor

Robert East

Limbă

engleză

Legare

Carte - Carte broșată

Publicat

2016

Pagini

368

EAN

9781473919501

ISBN

1473919509

Enbook ID

13809492

Editura

SAGE Publications Ltd

Greutate

660

Dimensiuni

216 x 233 x 20

Descriere completă

Extending beyond a basic psychological approach to Consumer Behaviour, this text provides a more empirical understanding of the subject to help students consider not just the individual but also the market environment.

The third edition maintains a strong focus on the use of research, particularly quantitative methods, in order to help higher-level students develop analytical and evidence-based thinking for success in both scholarly and industry-based marketing research. It has been thoroughly updated to include new examples and research findings with special attention paid to the digital environment, including online consumer behaviour and research.

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Consumer Behaviour

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Consumer Behavior