O SELECȚIE URIAȘĂ
Peste 4 milioane de cărți în engleză la prețuri avantajoase.
ISBN | 9780262039741 |
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Autor | O'Brien Michael J. |
Editura | Mit Pr |
Tip copertă | Pevná vazba |
Anul publicării | 2019 |
Număr de pagini | 160 |
Humans originally evolved in a world of few choices. Prehistoric, preindustrial, and predigital eras required fewer decisions than today's all-access, always-on world of too much information. Economists have largely discarded the idea that agents act rationally and the market follows suit. It seems that no matter how small or innocuous a decision might seem, there's almost no way to guess the effect it might have. The authors of The Importance of Small Decisions view decisions and their outcomes from a different perspective: as key elements in the evolution of culture. In this trailblazing book, they examine different kinds of decisions and map the outcomes, both short- and long-term. Drawing on this, they introduce a map of social behavior that captures the essential elements of human decision-making.
The authors look at the New England Patriots' decision in 2000 to draft an underachieving college quarterback named Tom Brady