O SELECȚIE URIAȘĂ
Peste 4 milioane de cărți în engleză la prețuri avantajoase.
ISBN | 9789811088773 |
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Autor | Lo Chris K. y. |
Editura | Springer Nature |
Tip copertă | Pevná vazba |
Anul publicării | 2018 |
Număr de pagini | 194 |
Chapter 1. Opening: Sustainability and Luxury Brands (Chris K.Y. Lo).- Chapter 2. Sufficient Desire: The Discourse of Sustainable Luxury (Katie Baker Jones).- Chapter 3. The Marketing of Sustainability and CSR Initiatives by Luxury Brands: Cultural Indicators, Call to Action, and Framework (RayeCarol Cavender).- Chapter 4. Luxury Fashion Brands vs. Mass Fashion Brands: Data Mining Analysis of Social Media Responses toward Corporate Sustainability(Stacy Hyun-Nam Lee).- Chapter 5. Luxury Cruelty: An Analysis of Consumers' Responses to Animal Cruelty in a Luxury Fashion Supply Chain (Heejin Lim) etc.