O SELECȚIE URIAȘĂ
Peste 4 milioane de cărți în engleză la prețuri avantajoase.
ISBN | 9781789384307 |
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Autor | Gmez Jorge David Fernndez |
Editura | Intellect Ltd |
Limba | english |
Tip copertă | Paperback |
Anul publicării | 2021 |
Număr de pagini | 176 |
Integrates the most important strategic advertising mechanisms developed throughout time: USP, brand image, positioning, Lovemarks. This is the first book to bring together the most consolidated methods by advertisers or advertising agencies (P&G, Bates, Ogilvy or Euro) in the history of modern advertising. Available in English for the first time.