Zaltman Metaphor Elicitation Technique

Name: Zaltman Metaphor Elicitation Technique
Brand: Vibrant Publishers
SKU: 9781636513607
Price: 440.05 RON
Availability: InStock

Autor: Gerald Zaltman, Vibrant Publishers

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Legare: Carte broșată

Editura: Vibrant Publishers

Disponibilitate: În depozitul extern

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440.05 lei

Dive deep into the transformative power of metaphors in understanding consumer behavior with Zaltman...

Informații despre carte

Autor

Gerald Zaltman, Vibrant Publishers

Limbă

engleză

Legare

Carte - Carte broșată

Publicat

2025

Pagini

340

EAN

9781636513607

ISBN

1636513603

Enbook ID

47181005

Editura

Vibrant Publishers

Greutate

494

Dimensiuni

152 x 229 x 18

Descriere completă

Dive deep into the transformative power of metaphors in understanding consumer behavior with Zaltman Metaphor Elicitation Technique by Gerald Zaltman. This pioneering work unveils the groundbreaking technique that revolutionized market research, enabling marketers to uncover subconscious thoughts and emotions driving consumer decisions. By exploring the intricate layers of metaphor, Zaltman demonstrates how to elicit insights that traditional methods often overlook, offering a pathway to truly connect with audiences.

Whether you're a marketing professional seeking innovative tools, an academic exploring consumer psychology, or a business leader aiming to align your strategies with customer needs, this book provides an indispensable framework for meaningful engagement. Rich with case studies and practical applications, it's a must-read for anyone aiming to elevate their marketing research capabilities. Discover the intersection of science and creativity in marketing and unlock the potential of deeper consumer connections.

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