Z.e.r.o.

Name: Z.e.r.o.
Brand: John Wiley & Sons Inc
SKU: 9781118801154
Price: 135.74 RON
Availability: InStock

Zero Paid Media as the New Marketing Model

Autor: Joseph Jaffe

Limbă:

Legare: Copertă tare

Editura: John Wiley & Sons Inc

Disponibilitate: În depozitul extern

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135.74 lei

The world has changed. Everyone keeps reminding marketers and advertisers about the never ending and...

Informații despre carte

Autor

Joseph Jaffe

Limbă

engleză

Legare

Carte - Copertă tare

Publicat

2013

Pagini

288

EAN

9781118801154

ISBN

1118801156

Enbook ID

02099091

Editura

John Wiley & Sons Inc

Greutate

494

Dimensiuni

234 x 153 x 24

Descriere completă

The world has changed. Everyone keeps reminding marketers and advertisers about the never ending and accelerating forces of technology disruption, consumer changes, and innovation evolution in the marketing world today. Sounds exciting except for the fact that we're doing absolutely nothing about it. Zero. Simply put, under current operating conditions, the advertising industry will not be able to sustain itself and without taking action, is likely to result in severe to catastrophic outcomes- from financial underperformance to job loss to even a collapse of the current media ecosystem. The solution? The Marketing Model can be fixed by slashing your ad budget, and investing in the Z.E.R.O. framework: Zealots Earned (Media) Real Customers Owned (Media)

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Z.e.r.o.

Zero Paid Media as the New Marketing Model

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