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Wine Queens

Name: Wine Queens
Brand: Springer International Publishing AG
SKU: 9783319166605
Price: 276.36 RON
Availability: InStock

Understanding the Role of Women in Wine Marketing

Autor: Mojca RamSak

Limbă:

Legare: Carte broșată

Editura: Springer International Publishing AG

Disponibilitate: În depozitul extern

Expediem în 8-11 zile

276.36 lei

This book explores a fairly unique wine marketing topic by examining the role and historic function...

Informații despre carte

Autor

Mojca RamSak

Limbă

engleză

Legare

Carte - Carte broșată

Publicat

2015

Pagini

EAN

9783319166605

ISBN

3319166603

Enbook ID

09208461

Editura

Springer International Publishing AG

Greutate

1124

Dimensiuni

155 x 235 x 4

Descriere completă

This book explores a fairly unique wine marketing topic by examining the role and historic function of Wine Queens and Wine Kings. The author charts the history of Wine Queens in Europe, the Americas and Asia, while also focusing on cases from Slovenia. The difference between Wine Queens and Beauty Queens is also described in light of marketing approaches used in the wine industry. The book concludes with a thoughtful chapter on the role of objectification of women in profit seeking.§§