Wine Economics

Name: Wine Economics
Brand: PALGRAVE MACMILLAN
SKU: 9781137289513
Price: 566.93 RON
Availability: InStock

Autor: Marie-Claude Pichery

Limbă:

Legare: Copertă tare

Editura: PALGRAVE MACMILLAN

Disponibilitate: În depozitul extern

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The chapters of this book provide a better understanding of wine economics, by addressing new issues...

Informații despre carte

Autor

Marie-Claude Pichery

Limbă

engleză

Legare

Carte - Copertă tare

Publicat

2013

Pagini

374

EAN

9781137289513

ISBN

1137289511

Enbook ID

02406514

Editura

PALGRAVE MACMILLAN

Greutate

622

Dimensiuni

218 x 157 x 27

Descriere completă

The chapters of this book provide a better understanding of wine economics, by addressing new issues such as sustainable development, food authenticity, financial expectations and consumption economics. Many of the discussed topics have been recently developed by economists (e.g. global warming and wine tourism) despite having been mostly covered by specialists in management, marketing and geography. Other fields correspond to new investigations of traditional topics, such as ranking wines or consumer behaviour, and new analyses in strategic choice (for example how to bottle wine or to sell bulk wine, to select grape varieties at replanting, to distinguish attitudes, intentions and behaviour in exporting). Wine Economics draws attention to the positioning of different market players and explores alternative regulations for public policy.

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Wine Economics

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