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When facts lie

Name: When facts lie
Brand: VDM Verlag Dr. Müller
SKU: 9783639368222
Price: 253.97 RON
Availability: InStock

A Pragmatics Analysis of the Language Used in Fighting HIV/AIDS in Kenya

Autor: Mwangi Gachara

Limbă:

Legare: Carte broșată

Editura: VDM Verlag Dr. Müller

Disponibilitate: La editor doar la comandă

Expediem în 17-27 zile

253.97 lei

Since the early 1980s, the AIDS scourge has relentlessly pounded man and left him confused. Scientis...

Informații despre carte

Autor

Mwangi Gachara

Limbă

engleză

Legare

Carte - Carte broșată

Publicat

2011

Pagini

104

EAN

9783639368222

Enbook ID

06843594

Editura

VDM Verlag Dr. Müller

Greutate

171

Dimensiuni

150 x 220 x 6

Descriere completă

Since the early 1980s, the AIDS scourge has relentlessly pounded man and left him confused. Scientists in the labs have busied themselves in the hunt for an HIV/AIDS' cure or vaccine in futility. Church sermons and public gatherings are quite often punctuated by talk on the disease. Further, in developing countries, it is now part of the multinationals' corporate social responsibility to address HIV/AIDS. In the meantime, hope has rested on accurate language use to enlighten the populace of the dangers of HIV/AIDS, its cost and implications. However, from our research the use of language has not corresponded with a decline in infections. This points to a defective communication mechanism that has seen facts tell a different story, or at worst, a lie. This book provides an in-depth analysis of the various linguistic items used in fighting HIV/AIDS. Message items are analyzed for their intentions. This book also investigates the interpretation of the message items by the consumers. Our findings indicate that the facts lie given the orientation of the consumers. This book recommends that message items should be designed with the orientation of the consumer in mind.

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When facts lie

A Pragmatics Analysis of the Language Used in Fighting HIV/AIDS in Kenya

Informații despre carte

Descriere completă

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