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Carte When Broadway Was the Runway Marlis Schweitzer

When Broadway Was the Runway

Theater, Fashion, and American Culture

Autor: Marlis Schweitzer
Limbă: engleză
Legare: Carte broșată
Editura: University of Pennsylvania Press
Disponibilitate: Retipărire preconizată
Termenul este necunoscut
176.23 lei
Selected by Choice magazine as an Outstanding Academic Title for 2009 When Broadway Was the Runway...

Informații despre carte

Autor
Marlis Schweitzer
Limbă
engleză
Legare
Carte - Carte broșată
Publicat
2011
Pagini
320
EAN
9780812221633
ISBN
081222163X
Enbook ID
04723530
Editura
University of Pennsylvania Press
Greutate
524
Dimensiuni
154 x 229 x 24

Descriere completă

Selected by Choice magazine as an Outstanding Academic Title for 2009 When Broadway Was the Runway explores the central and largely unacknowledged role of commercial Broadway theater in the birth of modern American fashion and consumer culture. Long before Hollywood's red carpet spectacles, Broadway theater introduced American women to the latest styles. At the beginning of the twentieth century, theater impresarios captured the imagination of their largely female patrons by transforming the stage into a glorious site of consumer spectacle. Theater historian Marlis Schweitzer examines how these impresarios presented the dresses actresses wore onstage, as well as the jewelry and hairstyles they chose, as commodities that were available for purchase in nearby department stores and salons. The Merry Widow Hat, designed for the hit operetta of the same name, sparked an international craze, and the dancer Irene Castle became a fashion celebrity when she anticipated the flapper look of the 1920s by nearly a decade. Not only were the latest styles onstage, but advertisements appeared throughout theaters, in programs, and on the curtains, while magazines such as Vogue vied for the rights to publish theatrical costume sketches and Harper's Bazar enticed readers with photo spreads of actresses in couture. This combination of spectatorship and consumption was a crucial step in the formation of a mass market for consumer goods and the rise of the cult of celebrity. Through historical analysis and dozens of early photographs and illustrations, Schweitzer aims a spotlight at the cultural and economic convergence of the theater and fashion industries in the United States.

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