Carte Weighted Key Player Problem for Social Network Analysis Ryan M McGuire

Weighted Key Player Problem for Social Network Analysis

Limbă: engleză
Legare: Carte broșată
Editura: Biblioscholar
Social network analysis is a tool set whose uses range from measuring the impact of marketing campai...

Informații despre carte

Limbă
engleză
Legare
Carte - Carte broșată
Publicat
2012
Pagini
110
EAN
9781288395736
ISBN
9781288395736
Enbook ID
08249259
Editura
Greutate
213
Dimensiuni
189 x 246 x 6

Descriere completă

Social network analysis is a tool set whose uses range from measuring the impact of marketing campaigns to disrupting clandestine terrorist organizations. Social network analysis tools are primarily focused on the structure of relationships between actors in the network. However, characteristics of the actors, such as importance or status, are generally the output of the social network analysis rather than an input. Characteristics of actors can come from a number of sources to include information gathering, subject matter experts or social network analysis. Further, the strength of relationships between actors in social networks are often assumed to be all equal. However, relationships range from strong familial like relationships to weak casual relationships. The research developed in this thesis uses actor characteristics, relationship strength and location theory to identify key individuals in a social network that are strategically located to influence, intercept, strengthen or disrupt data flow between a set of actors.

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