Visual Identities

Name: Visual Identities
Brand: Bloomsbury Publishing
SKU: 9780826447388
Price: 1077.0 RON
Availability: InStock

Autor: Jean-Marie Floch

Limbă:

Legare: Copertă tare

Editura: Bloomsbury Publishing

Disponibilitate: În depozitul extern

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The six essays of Visual Identities are an important contribution to the growing field of industrial...

Informații despre carte

Autor

Jean-Marie Floch

Limbă

engleză

Legare

Carte - Copertă tare

Publicat

2001

Pagini

190

EAN

9780826447388

ISBN

0826447384

Enbook ID

04732669

Editura

Bloomsbury Publishing

Greutate

450

Dimensiuni

240 x 166 x 18

Descriere completă

The six essays of Visual Identities are an important contribution to the growing field of industrial semiotics. Floch's major strength is his analysis of signs in a way which is both industrially relevant and textually precise. Until recently there have been two quite different and distinct ways of understanding commerical signs, such as logos and advertisements. Industry-based work has tended to look at questions of marketing and has often been reduced to the mass psychology of 'appeal' and audience research, whereas the textual analysis of commerical signs has tended to come from limited positions of identity politics and criticism (Marxism, feminism, etc). Floch manages to find a way between (and also outside) these traditions. In doing so he has produced a book which will interest industrial practitioners in advertising, marketing and design as well as students and academics in semiotics.

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