Carte Value-Oriented Media Management Klaus-Dieter Altmeppen

Value-Oriented Media Management

Decision Making Between Profit and Responsibility

Limbă: engleză
Legare: Carte broșată
Disponibilitate: În depozitul extern
Expediem în 5-8 zile
718.50 lei
In the light of a rapidly changing media industry with new technologies, actors and advertising mode...

Informații despre carte

Limbă
engleză
Legare
Carte - Carte broșată
Publicat
2018
Pagini
240
EAN
9783319845449
Enbook ID
20093709
Greutate
454
Dimensiuni
155 x 235 x 14

Descriere completă

In the light of a rapidly changing media industry with new technologies, actors and advertising models, and the critical role of media in society, this volume highlights the meaning of different values in media companies and media managers' decisions. It discusses how economic as well as societal values can be equally integrated in media management processes and how such values affect the internal as well as external environment of media companies. The contributions analyze various issues in media management, such as the relationship between quality and audience demand, the role of branding in building values, changes in the value chain, and the impact of deregulation. Further important topics include hypercompetition, mediatization, challenges for media managers and the meaning of corporate social responsibility.

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