Value creative and destructive practice

Name: Value creative and destructive practice
Brand: LAP Lambert Academic Publishing
SKU: 9783330349049
Price: 159.0 RON
Availability: InStock

The case of Starbucks

Autor: Uzezi Dia

Limbă:

Legare: Carte broșată

Editura: LAP Lambert Academic Publishing

Disponibilitate: În depozitul extern

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159.00 lei

This paper explores value co-creation and value co-destruction with a focus on the social practices...

Informații despre carte

Autor

Uzezi Dia

Limbă

engleză

Legare

Carte - Carte broșată

Publicat

2017

Pagini

104

EAN

9783330349049

ISBN

3330349042

Enbook ID

16791371

Editura

LAP Lambert Academic Publishing

Greutate

171

Dimensiuni

150 x 220 x 6

Descriere completă

This paper explores value co-creation and value co-destruction with a focus on the social practices embedded in the online brand community "My Starbucks Idea (MSI)." The objectives of the research are accomplished through a detailed explanation of the study's stages, starting with the Research design/Planning, and followed by the Community Entry (Entrée), Data collection, Limitations, and Ethical implications. Since the study is exploratory in character, the qualitative research strategy was used. As Bryman and Bell (2011) note, qualitative research gives particular attention to words rather than numbers in the gathering and interpretation of data. This study applied a modified 'netnographic' approach, a new qualitative method devised specifically to investigate consumer behaviour vis-à-vis cultures and communities present on the Internet (Kozinets 1998). This study identifies three elements of practice: stalking, gossip, and exhibitionism. It also supports the idea stated by Echeverri & Skålén (2011) that there is no positive without a negative in interactive value formation...

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Value creative and destructive practice

The case of Starbucks

Informații despre carte

Descriere completă

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