Carte Value Chain Marketing Stephanie Hintze

Value Chain Marketing

A Marketing Strategy to Overcome Immediate Customer Innovation Resistance

Limbă: engleză
Legare: Copertă tare
Disponibilitate: În depozitul extern
Expediem în 10-13 zile
275.77 lei
Value Chain Marketing (VCM) is a promising strategy to overcome immediate customers innovation resis...

Informații despre carte

Limbă
engleză
Legare
Carte - Copertă tare
Publicat
2014
Pagini
259
EAN
9783319113753
ISBN
3319113755
Enbook ID
05182502
Greutate
5443
Dimensiuni
155 x 235 x 244

Descriere completă

Value Chain Marketing (VCM) is a promising strategy to overcome immediate customers innovation resistance. By pursuing VCM, material suppliers enlarge their target group beyond their immediate customers and address their downstream customers as well. Treading on relatively unexplored grounds, this book explores the relevance of VCM and comprehends its process; identifies the critical factors for suppliers marketing success, and compares the performance of VCM trials, using a multi-method design linking case study research and computational modeling.

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