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Value-Based Marketing Strategy

Pricing and Costs for Relationship Marketing

Autor: Santiago Lopez

Limbă:

Legare: Copertă tare

Editura: Vernon Press

Disponibilitate: În depozitul extern

Expediem în 9-15 zile

405.86 lei

This book offers novel methods for developing Value-based marketing strategies aimed at increasing r...

Informații despre carte

Autor

Santiago Lopez

Limbă

engleză

Legare

Carte - Copertă tare

Publicat

2015

Pagini

293

EAN

9781622730209

ISBN

9781622730209

Enbook ID

09453304

Editura

Vernon Press

Greutate

549

Dimensiuni

160 x 236 x 18

Descriere completă

This book offers novel methods for developing Value-based marketing strategies aimed at increasing revenue and profits. The Value concept relates all the benefits offered by a product with its price and the effort required to obtain it. Global competition requires managing Value rather than individual products or brands. This fosters customer loyalty, and provides a solid basis for relationship marketing. The book takes a practical, step-by-step approach to explain: . How the forces of supply and demand interact with customer Value; . The relationships between benefits, quantities, prices and costs; . How to develop effective competitive strategies; . How to manage inventory and product mix efficiently;