UX Redefined

Name: UX Redefined
Brand: Springer International Publishing AG
SKU: 9783319210612
Price: 271.68 RON
Availability: InStock

Winning and Keeping Customers with Enhanced Usability and User Experience

Autor: Johannes Robier

Limbă:

Legare: Copertă tare

Editura: Springer International Publishing AG

Disponibilitate: În depozitul extern

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271.68 lei

Customers consider many crucial factors, even subconsciously, when purchasing a product or engaging...

Informații despre carte

Autor

Johannes Robier

Limbă

engleză

Legare

Carte - Copertă tare

Publicat

2015

Pagini

121

EAN

9783319210612

ISBN

3319210610

Enbook ID

09361503

Editura

Springer International Publishing AG

Greutate

342

Dimensiuni

245 x 235 x 8

Descriere completă

Customers consider many crucial factors, even subconsciously, when purchasing a product or engaging a service provider. Interestingly, they build a sense of trust which is decisive towards their user experience, through to customer experience. This book helps companies understand how to structurally develop, communicate, and promote reasons for customers to buy products and services, starting from the psychological basis of communicating information and moving on to methodical applications,. It sets on a psychological perspective in understanding the customers' reasons to believe in product or service offerings; promotes a way towards simplicity of business anchoring on emotion and experience; helps learn the tactics of systematic persuasion.§§

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UX Redefined

Winning and Keeping Customers with Enhanced Usability and User Experience

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Descriere completă

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