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Carte User-based Innovation in Services Jon Sundbo

User-based Innovation in Services

Autor: Jon Sundbo, Marja Toivonen
Limbă: engleză
Legare: Copertă tare
Editura: Edward Elgar Publishing Ltd
Disponibilitate: În depozitul extern
Expediem în 14-20 zile
1 051.55 lei
This book demonstrates pioneering work on user-based service innovation using an analytical framewor...

Informații despre carte

Autor
Jon Sundbo, Marja Toivonen
Limbă
engleză
Legare
Carte - Copertă tare
Publicat
2011
Pagini
432
EAN
9780857931955
Enbook ID
04743071
Editura
Edward Elgar Publishing Ltd
Greutate
764
Dimensiuni
156 x 234 x 28

Descriere completă

This book demonstrates pioneering work on user-based service innovation using an analytical framework. This approach involves understanding the needs of users, the service firms collaborating with them, and recognising the fact that users are innovators and, as such, services develop whilst in use. As well as presenting case studies, the book discusses theoretically what user-based innovation means in the context of services. Three main fields are analysed: user-based innovation in knowledge-intensive business service, user-based innovation in public services, and models and methods for structuring user-based innovation. Incorporating both an academic and analytical approach, this insightful book will be a source of inspiration for researchers in innovation and services. Graduate and postgraduate students in business administration and innovation, as well as administrators in public administrations and executive managers in service firms will also find plenty of important information in this invaluable resource.

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