Unpacking Creativity
The Power of Figurative Communication in Advertising
Autor:
Paula Perez Sobrino, Jeannette (University of Birmingham) Littlemore, Samantha (University of Birmingham) Ford
Disponibilitate:
În depozitul extern
Expediem în 9-15 zile
775.54
lei
Using evidence-based research, this book shows how to maximise the benefits of creative metaphor and...
