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Understanding User-Web Interactions via Web Analytics

Name: Understanding User-Web Interactions via Web Analytics
Brand: Springer International Publishing AG
SKU: 9783031011368
Price: 136.45 RON
Availability: InStock

Autor: Jansen, Bernard J.

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Editura: Springer International Publishing AG

Disponibilitate: În depozitul extern

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This lecture presents an overview of the Web analytics process, with a focus on providing insight an...

Informații despre carte

Autor

Jansen, Bernard J.

Limbă

engleză

Legare

Carte - Carte broșată

Publicat

2009

Pagini

101

EAN

9783031011368

ISBN

3031011368

Enbook ID

39298478

Editura

Springer International Publishing AG

Greutate

236

Dimensiuni

191 x 235 x 7

Descriere completă

This lecture presents an overview of the Web analytics process, with a focus on providing insight and actionable outcomes from collecting and analyzing Internet data. The lecture first provides an overview of Web analytics, providing in essence, a condensed version of the entire lecture. The lecture then outlines the theoretical and methodological foundations of Web analytics in order to make obvious the strengths and shortcomings of Web analytics as an approach. These foundational elements include the psychological basis in behaviorism and methodological underpinning of trace data as an empirical method. These foundational elements are illuminated further through a brief history of Web analytics from the original transaction log studies in the 1960s through the information science investigations of library systems to the focus on Websites, systems, and applications. Following a discussion of on-going interaction data within the clickstream created using log files and page tagging for analytics of Website and search logs, the lecture then presents a Web analytic process to convert these basic data to meaningful key performance indicators in order to measure likely converts that are tailored to the organizational goals or potential opportunities. Supplementary data collection techniques are addressed, including surveys and laboratory studies. The overall goal of this lecture is to provide implementable information and a methodology for understanding Web analytics in order to improve Web systems, increase customer satisfaction, and target revenue through effective analysis of user-Website interactions.Table of Contents: Understanding Web Analytics / The Foundations of Web Analytics: Theory and Methods / The History of Web Analytics / Data Collection for Web Analytics / Web Analytics Fundamentals / Web Analytics Strategy / Web Analytics as Competitive Intelligence / Supplementary Methods for Augmenting Web Analytics / Search Log Analytics / Conclusion / Key Terms / Blogs for Further Reading / References

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Understanding User-Web Interactions via Web Analytics

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