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Carte Understanding Media Users - From Theory to Practice Tony Wilson

Understanding Media Users - From Theory to Practice

Autor: Tony Wilson
Limbă: engleză
Legare: Carte broșată
Editura: John Wiley and Sons Ltd
Disponibilitate: În depozitul extern în cantități mici
Expediem în 11-15 zile
261.96 lei
Understanding Media Users: From Theory to Practice focuses on the blurred concept of the " active...

Informații despre carte

Autor
Tony Wilson
Limbă
engleză
Legare
Carte - Carte broșată
Publicat
2008
Pagini
232
EAN
9781405155670
ISBN
1405155671
Enbook ID
04955499
Editura
John Wiley and Sons Ltd
Greutate
340
Dimensiuni
153 x 229 x 12

Descriere completă

Understanding Media Users: From Theory to Practice focuses on the blurred concept of the " active audience" at the core of media studies. examines the relationship between media and audiences by one of the world's leading media scholars provides a history of media effects' and an overview of the current analytical approaches that constitute media reception theory charts some of the most important interfaces of media reception and interaction - TV, film, the Internet, advertising, journalism, and tourism studies concludes with additional insights into the future of media reception in a global age

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