Understanding Audiences

Name: Understanding Audiences
Brand: SAGE Publications Inc
SKU: 9780761963455
Price: 224.14 RON
Availability: InStock

Theory and Method

Autor: Andrew Ruddock

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Legare: Carte broșată

Editura: SAGE Publications Inc

Disponibilitate: În depozitul extern

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224.14 lei

The history of audience research tells us that the relationship between the media and viewers, reade...

Informații despre carte

Autor

Andrew Ruddock

Limbă

engleză

Legare

Carte - Carte broșată

Publicat

2000

Pagini

208

EAN

9780761963455

ISBN

0761963456

Enbook ID

04686148

Editura

SAGE Publications Inc

Greutate

334

Dimensiuni

159 x 233 x 12

Descriere completă

The history of audience research tells us that the relationship between the media and viewers, readers and listeners is complex and requires multiple methods of analysis. In Understanding Audiences, Andy Ruddock introduces students to the range of quantitative and qualitative methods and invites his readers to consider the merits of both. Understanding Audiences: demonstrates how - practically - to investigate media power; places audience research - from early mass communication models to cultural studies approaches - in their historical and epistemological context; explores the relationship between theory and method; concludes with a consideration of the long-running debate on media effects; includes exercises which invite readers to engage with the practical difficulties of conducting social research.

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Understanding Audiences

Theory and Method

Informații despre carte

Descriere completă

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