Carte Understanding Audiences, Customers, and Users via Analytics Bernard J. Jansen

Understanding Audiences, Customers, and Users via Analytics

An Introduction to the Employment of Web, Social, and Other Types of Digital People Data

Limbă: engleză
Legare: Copertă tare
Editura: Springer, Berlin
Disponibilitate: În depozitul extern
Expediem în 10-13 zile
216.25 lei
This book presents the foundations of using analytics from the laboratory, social media platforms, a...

Informații despre carte

Limbă
engleză
Legare
Carte - Copertă tare
Publicat
2024
Pagini
172
EAN
9783031419324
Enbook ID
43830928
Greutate
498
Dimensiuni
168 x 240

Descriere completă

This book presents the foundations of using analytics from the laboratory, social media platforms, and the web. The authors cover key topics including analytics strategy, data gathering approaches, data preprocessing, data quality assessment, analytical methods, tools, and validation methods. The book includes chapters explaining web analytics, social media analytics, and how to create an analytics strategy. The authors also cover on data sources, such as online surveys, crowdsourcing, eye tracking, mouse tracking, social media APIs, search logs, and analytics triangulation. The book also discusses analytical tools for social media analytics, search analytics, persona analytics, user studies, and website analytics. The authors conclude by examining the validity of online analytics.

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