TRUSTING MOBILE PAYMENT

HOW THE TRUST-FACTOR FORMS THE MOBILE PAYMENT PROCESS

Autor: Andrea Bauer

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Editura: tredition

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In this book Andrea Bauer examines the apparently simple question of the role of trust in the develo...

Informații despre carte

Autor

Andrea Bauer

Limbă

engleză

Legare

Carte - Carte broșată

Publicat

2017

Pagini

184

EAN

9783743934238

ISBN

374393423X

Enbook ID

16831429

Editura

tredition

Greutate

201

Dimensiuni

120 x 190 x 11

Descriere completă

In this book Andrea Bauer examines the apparently simple question of the role of trust in the development and establishment of mobile payment services. The proliferation of new payment instruments was always associated with the condition of trustworthiness. Even if the form of payment has changed constantly in the past (e.g. cowrie shells, stones, coins, paper notes, plastic cards or electronic digits), the demand for trustworthiness was always an essential factor regarding its market acceptance. What trust exactly is, which functions trust has in the use of technical solutions and which aspects and determinants of trust are crucial regarding mobile payment services, Andrea Bauer will analyze in the present work.

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TRUSTING MOBILE PAYMENT

HOW THE TRUST-FACTOR FORMS THE MOBILE PAYMENT PROCESS

Informații despre carte

Descriere completă

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