Trust and Power

Name: Trust and Power
Brand: Cambridge University Press
SKU: 9780521120388
Price: 239.69 RON
Availability: InStock

Consumers, the Modern Corporation, and the Making of the United States Automobile Market

Autor: Sally H. Clarke

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Legare: Carte broșată

Editura: Cambridge University Press

Disponibilitate: În depozitul extern

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239.69 lei

Trust and Power argues that corporations have faced conflicts with the very consumers whose loyalty...

Informații despre carte

Autor

Sally H. Clarke

Limbă

engleză

Legare

Carte - Carte broșată

Publicat

2009

Pagini

316

EAN

9780521120388

ISBN

0521120381

Enbook ID

02022804

Editura

Cambridge University Press

Greutate

470

Dimensiuni

152 x 229 x 18

Descriere completă

Trust and Power argues that corporations have faced conflicts with the very consumers whose loyalty they sought. The book provides novel insights into the dialogue between corporations and consumers by examining the car industry during the twentieth century. In the new market at the turn of the century, car manufacturers produced defective cars, and consumers faced risks of physical injuries as well as financial losses. By the 1920s, cars were sold in a mass market where state agencies intervened to monitor, however imperfectly, product quality and fair pricing mechanisms. After 1945, the market matured as most U.S. families came to rely on car transport. Again, the state intervened to regulate relations between buyers and sellers in terms of who had access to credit, and thus the ability to purchase expensive durables like cars.

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Trust and Power

Consumers, the Modern Corporation, and the Making of the United States Automobile Market

Informații despre carte

Descriere completă

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