True Value of CSR

Corporate Identity and Stakeholder Perceptions

Autor: B. Fryzel

Limbă:

Legare: Copertă tare

Editura: PALGRAVE MACMILLAN

Disponibilitate: În depozitul extern în cantități mici

Expediem în 13-18 zile

581.58 lei

By considering the importance of Corporate Social Responsibility (CSR) as a business paradigm but al...

Informații despre carte

Autor

B. Fryzel

Limbă

engleză

Legare

Carte - Copertă tare

Publicat

2014

Pagini

301

EAN

9781137433183

ISBN

1137433183

Enbook ID

04772030

Editura

PALGRAVE MACMILLAN

Greutate

524

Dimensiuni

138 x 225 x 23

Descriere completă

By considering the importance of Corporate Social Responsibility (CSR) as a business paradigm but also as a growing scepticism about it's outcomes, The True Value of CSR answers questions about true value behind this concept, motivations of firms embedding CSR in their core strategies and a capacity of CSR to make a real difference on the market. The presented papers and essays discuss why CSR fails by not preventing organizations from the risk of fraud or wrongdoing or why it is often accused of being an instrument of organizational PR policies. The book puts forward theoretical, empirical and practical contributions from authors coming from various fields such as economics, philosophy, management or law dealing with questions including but not limited to CSR capacity to build organizational identity, CSR perceptions and behaviours it can generate or it's role in market settings. The authors, while presenting various approaches, empirical, theoretical or practice based reflections build a well balanced picture of CSR - a biased concept grounded in semantic emotionality of its 'social' component, which legitimacy and effectiveness depends on the institutional setting of relations between market and state.

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True Value of CSR

Corporate Identity and Stakeholder Perceptions

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